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Marketing Specialist

WHO WE ARE:

DK Global is the country’s premier litigation visuals firm. We create 3D animated visual presentations for attorneys to use in demand packages, mediations, and trials. Through the creative process, we are the silent partner in putting broken lives and shattered dreams back together — one frame at a time.

WHO WE’RE LOOKING FOR:

We are looking for a Marketing Specialist to join the marketing department in our shared vision to make a positive difference in the lives of those seeking justice. You should be endlessly curious, organized, and comfortable in both creative and analytical spaces. This is an on-site position that will work at DK Global headquarters in Redlands, CA.

Reporting to the Marketing Director, the Marketing Specialist role will own DK Global’s day-to-day marketing tactics, including with campaign setup and execution. Successful applicants have experience with digital marketing, are comfortable giving feedback to colleagues and vendors, and are knowledgeable enough about copywriting, graphic design, and video editing that your feedback helps Marketing achieve its goals.

JOB RESPONSIBILITIES:

The Marketing Specialist is an individual contributor whose responsibilities primarily fall into four buckets: content marketing, marketing research/strategy/planning, event planning/logistics, and administrative. This role is built for someone who is organized and thrives with a versatile set of responsibilities.

Content Marketing
DK Global’s marketing leans primarily on peer-to-peer evangelism and the quality of our product. You will take an active role facilitating content creation. That includes:

  • Scheduling and conducting testimonial interviews with our clients
  • Editing content produced by our copywriters, video editors, and graphic designers (in-house and freelance)
  • Building and scheduling marketing emails
  • Building and scheduling social media content
  • Assisting the Marketing Director in execution and monitoring of paid social media and SEM campaigns
  • Coordinating with the Marketing Director and providing creative direction for one-off visual media projects (e.g., banners, promotional materials, etc.)

Marketing Research, Strategy & Planning
In addition to creative, this role gets to delve into data-oriented analysis and strategy. You will:

  • Maintain research spreadsheet of competitors
  • Maintain research and calendar of upcoming trade shows/events
  • Maintain an archive of pricing options for new promotional swag

Event Planning & Logistics
Trade shows are a cornerstone of DK Global’s customer acquisition. The marketing department owns the scheduling, planning, logistics, and promotion for all events. The Marketing Specialist will play an important role in:

  • Assisting with exhibit booth selection, payments to show, and exhibitor services
  • Booking flights, hotel reservations, and rideshare/rental car(s) • Preparing a master budget for each show
  • Packaging and preparing booth equipment (e.g., tables, monitors, backdrop(s), etc.)
  • Owning production of new presentation decks for webinars
  • Setting up Zoom webinars for owned CLE presentations

Administrative
Last, but certainly not least, the Marketing Specialist will help with a variety of administrative needs that keep our marketing operations flowing smoothly, including:

  • Postage and shipping
  • Procurement of marketing materials (e.g., plaques, swag, print collateral, etc.)
  • Fielding and directing incoming phone calls

REQUIREMENTS AND QUALIFICATIONS:

  • Bachelor’s degree strongly preferred (Communication, public relations, marketing, or related field a plus but not required)
  • 2-5 years experience in marketing, communications, public relations, or event planning
  • Understanding of social media platforms and engagement
  • Knowledge of HTML and email marketing a plus
  • Certification in Google Ads and SEM knowledge a plus
  • Detail oriented with excellent written and verbal communication skills
  • Exhibits conceptual knowledge of company identity, mission, and goals
  • An ability to work on big strategy plans as well as day-to-day tasks
  • Ability to think both creatively and analytically
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills
  • Project and budget management skills
  • Responds well under pressure with strict time limits
  • Quick and enthusiastic learner

Job Type: Full-time

Schedule: 40 hours per week

Compensation Range: $22-28/hr (We value our employees’ time and believe your time should be compensated accordingly. This position will be paid on an hourly basis with overtime as needed.)

DK Global, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.



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