Insights & Foresights: How Litigation Visuals Maximize Case Outcomes

DK Global’s Senior Visual Consultant Alex Deaconson shared, “I had an attorney who represents cities and counties telling me that in most of the cases he works on, money is left on the table – and that really stuck with me.”

After connecting liability, negligence, and causation, attorneys have the challenge of quantifying their client’s damages. How much compensation is needed to make a plaintiff whole? Moreover, how do attorneys guarantee that they obtained a case’s maximum possible value?

One solution for many of the country’s most prolific trial attorneys is litigation visuals.

What are Litigation Visuals

Unsurprisingly, litigation visuals are visual aids that augment and contextualize evidence and expert testimony. They include 3D animations, medical illustrations, day-in-the-life videos, and even display models. Ultimately, visualizing a case’s evidence in an easy-to-understand and persuasive manner increases the likelihood of securing the case’s entire value.

Why Use Litigation Visuals?

In many lawsuits, the sheer quantity of evidence and testimony needed to make a compelling case can be overwhelming. Moreover, litigators must present all that information effectively to persuade the opposition, the mediator, the judge, and the jury to agree with them. How attorneys communicate their arguments is just as critical as the argument’s content. BD&J partner Shawn McCann, a trial attorney with over 18 years of experience, explained, “As lawyers representing plaintiffs, there are a lot of ways we can spend money on a case — whether it’s experts or depositions — but one area that we really need to look at in order to maximize the return to our client is how we’re going to present the evidence.”

It’s also critical to work with an animation firm with the knowledge and experience to ensure that demonstratives are admissible. Litigation is fluid, new evidence or expert testimony can reshape arguments, and judges often interpret Daubert standards differently. Therefore, working with a studio to make the necessary edits to overcome obstacles is essential.

“You can have the best evidence in the world, but if you can’t get it in front of your audience – whether it’s a judge or a jury – it didn’t do your client any good,” McCann added. “So, we like to look at investing in the presentation of the evidence, to make it organized, and cleaner, and understandable, and better looking than the other side.”

Maximizing Case Value Using Litigation Visuals

Lauren Horwitz, a leading trial lawyer at BD&J with over a decade of experience, admitted, “I tell every single one of my clients that my goal is to get you the most money as quickly as I can. And demonstrative aids — visual aids — do a really great job at helping me achieve that goal.”

When attorneys invest in high-quality visuals from high-quality firms, it shows that they are prepared to litigate until their clients are made completely whole, either through mediation or trial. For example, insurance adjustors receive and review tons of demand packages. However, attorneys who reinforce their complaints and demands with litigation visuals tend to make their cases stand out more.

“Making sure that my client’s claim stays at the top of the adjustor’s pile of demand packages, making sure that a mediator remembers my client heading into mediation, and making sure that my client’s story really sticks with a jury, all help me achieve the best results for my clients,” Horwitz observed.

Through 25 years of experience, DK Global has discovered a correlation between successful case outcomes and attorneys who use litigation visuals. Here are dozens of examples where attorneys secured better results by visualizing their cases. Contact DK Global today to speak with a Visual Consultant and discover how we can help get the best case outcome for you and your client.